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Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb

Trending story found on www.businessinsider.com
Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb
In the wake of IHOP's rebrand to IHOb, Burger King rolled out its own new name: Pancake King. The chain, which serves pancakes for breakfast, changed its name on social media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.
[Source: www.businessinsider.com] [ Comments ] [See why this is trending]

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